I Heart Organic SF: Connecting You to Your Local Organics
Photo Credit: I Heart Organic
Think about the last time you ate a piece of organic fruit. Do you know where it came from?
Born from the desire to support and connect with local organic farmers, Bay Area start-up I Heart Organic is currently distributing sweatshop-free, and 100% organic American Apparel t-shirts at green festivals around the Bay Area. With 10% of all net profits to education and local organic farms, you may have also seen them at your local farmers market, on myspace, or on Earth Day at the Digital Be-In.
Recently meeting up with co-founder Rian Bedard for a chat about green living in San Francisco, I learned that I Heart Organic SF is as much a vehicle for green information and awareness as it is a really sweet American Apparel t-shirt.
Fully launching in the summer of 2007, www.iheartorganic.com will be a portal and an education tool for all local Bay Area organic businesses and organizations in the city. With an emphasis on organic farms, natural health, and green building, I Heart Organic will also feature documentaries from cutting edge filmmakers and a section of reviews on local green restaurants. With the latest from seasoned green and restaurant critics, this section will eventually grow to become more of a
wiki/yelp-style review portal for everything organic and green in the city.
"When you go to your local farmers market, you are looking people in the eye who cultivated the food you'll be eating," says Rian. "How many times can you say that when you walk into a supermarket to buy your groceries for the week? It's important to support your local farmers, and we aim to educate people as to why it is so important, and why eating organic is better for you and better for the Earth."
Be on the lookout in the near future for Eco-friendly tote bags sporting the "I Heart Organic SF" that both supports and shows support for your local organic farmers.
For more information, or to get your very own I Heart Organic tee, stop by and say hi every Saturday at the Ferry Buiding farmers market, or visit www.iheartorganic.com and tune in every Saturday at 10am to 90.3 KUSF for the "I Heart Organic SF" radio show dedicated to increasing awareness about local people, projects, and happenings that are helping to make the world a greener place.
Tags: Activism, Agriculture, Bay Area, Biology and Biodiversity, community, Conservation, Culture, eco, Eco-Entrepreneurs, education, Environment, farmers market, Food, Food Production, Gardening, green, Health and Health Products, Home and Garden, local, Local Food, organic, Organic food, Outdoors, Personal Care, restaurant, reviews, san francisco, Social Entrepreneurship, Socially Responsible Investing
May 1st, 2007 at 6:26 pm
I seriously, seriously live for tote bags.
May 2nd, 2007 at 1:43 am
The organic food industry, with an average annual growth rate of 20% a year, continues to be one of the fastest growing sectors in agriculture. Various estimates state that US retail sales in 2002 totaled between $8.5 and $12 billion.
As of October 2002, the United States has new national organic standards in effect. In spite of rapid growth, organic agriculture priorities are not sufficiently reflected in the current government’s research agenda or fiscal commitments.
Because of its ability to minimize impacts on soil, air and water quality, organic agriculture provides a unique opportunity to increase sustainable business practices, protect the environment, and preserve natural resources.
http://ofrf.org/policy/organic_caucus/caucus_join.html
May 2nd, 2007 at 2:08 am
We think the support given to the organic food industry by Rian and the other members of “I Heart Organic SF” is outstanding. Their effort to increase awareness is much appreciated on many levels. Best of luck with all your future endeavors. We are behind you 100%
“Got Organic?”
May 2nd, 2007 at 2:13 am
You raise a good point - which is more important, organic or locally grown? We can buy organic grapes from Chile, say, but there’s a different environmental impact getting them here. Some things - like coffee - have to travel to get to us, but when we can buy from local organic farmers, everyone wins.
Debbie
http://www.Organic-Food-and-Drink.com
May 7th, 2007 at 4:04 pm
Organic is no more healthy or beneficial than any other fruit or vegetable out there…the difference is when you buy organic there is LESS GREEN in your WALLET.
In all honesty, who here has done COMPARITIVE research on this?
(Reading 200 pro-organics books and articles does not count as comparitive research, btw)
July 24th, 2007 at 5:05 pm
if you can afford a hybrid car you can afford organic …. let’s face it though, it’s all about capitalism, green means money right now, the true green growth rate mentionted on this site comes from big business capitalism…. Walmart can sell “Organic” and that counts in the growth rate…… the growth is not from small grass root initiatives ……. basically big business takes advantage of whatever is hot, and that includes “Organic”, “Green”, etc … it all comes down to share holder value…. big business taking advantage of people who think it makes them a better person
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