Calling all green NPR listeners:
Have you ever wondered what it would take to green-up your local public broadcasting station (or any media organization for that matter)?

Well wonder no more! This past month, our country witnessed another first in the world of green when Northern California’s KQED became the first ever carbon neutral public broadcasting station. For those of you new to the world of carbon offsets, this simply means that KQED is taking significant steps to reduce its climate footprint by neutralizing its net amount of carbon emissions through purchasing carbon credits and increasing a company-wide participation in green production practices.

But this is no easy feat! As KQED recently announced in a public statement, going carbon neutral included "establishing a baseline reading of carbon emissions and determining the amount of energy used in daily operations, from production vans, to transmitter towers, to the electricity used in the building. Carbon credits of the same amount were then purchased from the Chicago Climate Exchange, to promote energy efficiencies in other companies, or to be used towards renewable energy sources like wind power and bio-gas.”

On April 21, KQED will conduct a green pledge day to help support the effort in neutralizing the net total of this year's carbon emissions(!) Tune in from April 15 to Sunday April 22 for a weeklong Earthday celebration with KQED’s latest in noncommercial green tv and radio programming. Visit www.kqed.org/earthweek for an advance schedule. Also, if you’re interested in reducing or offsetting your own (or your company’s) carbon emissions, visit www.driveneutral.org/ for more info.

Finally, for anyone outside the Bay Area who’s interested in hearing more from KQED, a live webstream is always available at www.KQED.org.